ITC: Acocks Green Boxing Club, Birmingham

August 19 2023

Midlands mayhem in the heart of the second city!

Hot on the heels of last week’s successful London visit, Matchroom Boxing were back out in the community, this time at Acocks Green Boxing Club in Birmingham – helping to inspire and motivate future generations through boxing… And what a turn out it was!

Matchroom Chairman, Eddie Hearn, joined three fighters involved in Saturday’s undercard – Solomon Dacres, Kane Baker and Ibraheem Suleiman – and around 100 young boxers, to celebrate grassroots boxing and the positive impact the sport is having within marginalised communities.

The fighters joined forces with club coaches to deliver a guest session, Q+A and show tickets to lucky youngsters as part of the build up to Yafai Frank Fight Night – with a press up and punch machine challenge deciding the backstage VIP winners!

It's these kind of things that can really make big differences in the kids' lives.

- Solomon Dacres

In addition to the Matchroom Boxing cameras, ITV Central were present to film a special grassroots feature – as well as a host of other media, including iFL TV, Boxing Social, October Red Media, Seconds Out and iD Sports Media.

The importance of visits like this must not be underestimated, with feedback from the club and youngsters themselves being overwhelmingly positive.

Thanks for all that Matchroom did for the community this week. We appreciate it massively!

- Craig Storer

A post-event survey has revealed that 100% of the young people in attendance ‘agreed’ or ‘strongly agreed’ that they felt more confident, motivated, empowered and optimistic as a result of our visit. That said, we’re determined to not just provide an inspirational experience, but to leave a lasting legacy in the communities we visit.

A huge thank you must be reserved for Craig Storer and Hayley Recci from Acocks Green Boxing Club, as well as Abz Crooks (October Red Media) for being the driving force and initial inspiration for organising the event. The efforts you are making to improve the lives of young people across Birmingham are truly phenomenal and it was a privilege to shine a brighter light on your work with the Matchroom platform.