ITC: Matchroom Boxing x StreetGames, Newcastle

November 11 2023

Unleashing Ambition: TJ’s evolution from Youth Panel to Matchroom Boxing.

Matchroom Boxing recently teamed up with StreetGames to offer Inspiration Campaign North East Ambassador, TJ Mckie, a once in a lifetime opportunity to join the Matchroom team for our NxtGen Fight Week in Newcastle.

TJ – a young man already producing his own interviews and social content – was first provided with the opportunity to shadow our own Content Team on Media Day, conducting research for the Flash Knockdown Podcast and learning about all aspects of the video editing process.

Having displayed skills and capabilities well beyond his years, TJ was then entrusted with presenting our “In the Community” feature with East Durham ABC, showcasing the thriving Tyne, Tees & Wear amateur boxing scene and providing a suitable platform from which it can grow.

Our Fight Week Press Conference and Weigh In afforded TJ valuable networking time, with him managing to gain insight from former World Middleweight Champion, Darren Barker, DAZN Lead Commentator, Mike Costello – and even managing to meet his boxing hero, Conor Benn.

Very much part of the team by Fight Day, TJ put his new skills to the test by supporting all elements of the Fight Day 5K – before the big one, Fight Night!

Here, TJ was tasked with acting as a media chaperone, escorting members of written and visual media to the designated press area – assisting Matty Lawless with whatever was required on the night. He, of course, had plenty of time to enjoy the boxing too – well earned after a week of hard work.

Throughout his experience with Matchroom, TJ also produced his very own Fight Week Vlog, which can be viewed below:

TJ McKie

TJ, a 17-year-old from Newcastle, initially connected with StreetGames through Newcastle City Council’s Youth Panel. This group of young individuals actively contributes to decisions on funding allocated in the city. His journey with StreetGames began with volunteering at the Great North Run and participating in a residential programme in the Lake District.

In 2022, TJ took on a significant role as part of the Young Advisor team at the same Summer Camp he’d attended. He demonstrated exceptional commitment by checking in participants and project leaders, leading activities and maintaining regular communication with participants. TJ also played a pivotal role in showcasing the impact of Summer Camp to visiting VIPs, providing them with a tour of the site.

TJ’s involvement with StreetGames and Matchroom Boxing not only allowed him to pursue his passion for boxing, but also facilitated valuable skill development and unique experiences. Through this journey, TJ demonstrated remarkable capabilities, showcasing the impact that giving opportunities to young people can have on their personal and professional growth.

I’ve enjoyed every single second of it. My dreams are coming true.

- TJ McKie

“This is something that I’m so passionate about, to be able to experience what goes on in the run-up to a big fight has been incredible,” said TJ of his experience working with the Matchroom team.

“I just wanted to say a big thank you to the team at Matchroom Boxing and to StreetGames for making this happen. I’ve enjoyed every single second of it. My dreams are coming true, from a North East lad a year ago not knowing what I wanted to do in life, to now making dreams a reality.”

Well done TJ! You did yourself and your community proud.