September 26 2023

Energy brand inks its first major UK & ROI boxing deal for November 25

Matchroom is delighted to join forces for the first time with C4 Energy – the leader in performance energy & pre-workout – as its Associate Event Partner for the Chantelle Cameron v Katie Taylor II fight night in Dublin on November 25.

The exciting partnership is unveiled as two of the best female fighters on the planet face-off in the Irish capital today at a launch press conference ahead of their eagerly awaited undisputed world super-lightweight championship rematch at The 3 Arena in just nine weeks time – live worldwide on DAZN.

This is the first major boxing event association for the Energy brand in the UK & Republic of Ireland market.

C4 Energy’s mission is to maximise human potential through high quality science backed ingredients that deliver both brain and body performance. We were born in the gym with the world’s best selling pre-workout and are the fastest growing US energy drink delivering performance energy & increased focus, all with zero calories and best tasting flavours.

Matchroom Sport chairman Eddie Hearn said: “We are thrilled to welcome C4 Energy on board for this blockbuster undisputed world title fight night in Dublin. They have made a major impact in the US market and this partnership underlines their ambition to make a further breakthrough in the UK & Republic of Ireland. Furthermore, it highlights the global strength of our Matchroom enterprise as big brands look to work alongside us for our major events.”

Paul Coppin C4 Energy Marketing Director Europe said: “We can’t wait to bring C4’s explosive energy to the ring with Matchroom for Katie Taylor’s next fight. This will be C4 energy’s grand entrance into the world of boxing in the UK & Republic of Ireland working with top class talent and fuelling the next generation of boxers to perform at their best.